In the autumn of 2018, I was approached by Zurich-based Tehran-born fashion designer Lida Noba as she was put together her latest collection. Lida was in search of a talented designer who could render her vision of intricate geometry and cut-glass mosaic accessories, inspired by Iranian artist Monir Shahroudy Farmanfarmaian.
Intrigued, I researched through VERA's platform of designers and artisans for the right match. I understood Lida's desire to showcase artisans and promote craftsmanship in her latest collection. This was an excellent opportunity for a cultural fusion.
Cebu-based and Milano-trained jewelry designer Susanne Verallo was the perfect match. Susanne's designs, rendered on upcycled shell, works with distinctively clean and sharp lines and detailed in-lays of colour. Her eye for detail and dedication to her artisans made her a great fit.
A few introductions later through VERA, the Lida Noba x Susanne Verallo collaboration resulted in the Monir Collection of headpieces and earrings. In March 2019, the collection, along with Lida's latest fashion creations, debuted at the doingfashion Graduate Show organised by the Institute of Fashion Design in Basel.
I am so proud that VERA can be instrumental in connecting two brilliant young designers who are offering a new approach to fashion: collaborative, inclusive, culturally-driven and sustainable. For a behind-the-scenes look on this accessory line, Susanne talks about the painstaking design and production process on her blog.
In this sharing session, VERA's founder Valerie will walk us through the journey of her young social business and share lessons and questions around sustaining and growing. It will be an open discussion among start-up entrepreneurs who are seeking to take their business forward with enthusiasm and inspiration.
Get yourself or a loved one a special treat at the pop-up, featuring a selection of women-led businesses. Discover more at Birdhaus, a community and co-working space for women. See you there!
VERA VIPs get free priority access to May's biggest fashion event in Zurich!